Wednesday, January 09, 2008

The new license plate

Note: this article is based on fiction.



The voter turnout in South Carolina has been amazing, though its not clear if Mike Clinton got the much anticipated hispanic votes. Clinton and the likes will have to wait for the DNA reports to find that out. Physical looks no longer reveal one's race -- thanks to iChoose(TM).

iChoose technology has transformed the way we live today. People no longer live with the looks they were born with; instead, they now chose their own looks. The company has commercialized the projection-based gamma rays technology to appeal to masses. No expensive cosmetic surgeries, no pills, just few mouse clicks in a photoshop and you can walk away with a new look. The Inderlok based company has revolutionized the way we chose our looks -- or avatars -- and how easily we illusion ourselves into a new set of physical attributes.

The company offers a basic plan of $490/ month, that allows simple changes like complexion, nose shape, hair color, etc. The basic plan has been immensely popular with the younger kids -- who have little control over money -- but has prompted legal action against the company due to lawsuits filed by some parents. Youth, on the other hand, has been the company's favorite. The company charges exorbitantly for advanced plans that offer changes in body shape and custom shaped organs.

The company has actively partnered with online dating sites which are now able to suggest physical profiles based on a user's dating history. "Such synergistic partnerships are key to our growth in the following years," says Narada, the company's CEO, and continues "Never before had we thought that job sites like nomster will approach us. Every one, including job seekers, wants to look better."

The company has rekindled the once hot topic of racism. With virtually everyone being i-"changed", one can longer guess anyone's race. With identity concealing comes confusion. Are there clear patterns of what complexion are people chosing? The company spokesperson refues to divulge any details -- "We fully respect our customers' privacy."

One company that is furious about iChange is Facebooks. "People no longer are interested in our site, face -- as they say now -- is fake," accepts the company's spokesperson. The product has made social life more complex. Companies are complaining about workers productivity as they find it difficult to work with their peers who frequently changes their looks. Moms are anxious waiting at bus stops as they are not sure in what looks would their kid return.

Amidst all this, the federal government is proposing that everyone must clearly display one's identity -- at all times. Would that be the "new license plate" that we hang around our neck? Will it have an expiration date?

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